Innovation Biocare began with modest yet pure objectives that still guide us today. Our founding principles were simple: efficacy and safety. We constantly asked ourselves, “Does it work? Would you put it on your daughter?” We identified common irritants like fragrances and colorants, creating formulas that evolved organically from these insights. Transparency was always at our core; we prioritized truth and openness, listing ingredients on our bottles well before it was mandatory. As pioneers in using and supporting essential oils, aromatherapy, and natural therapies, we consistently aimed to create the best products that are good for you and harmless to everyone and everything. However, our products must also be effective.

We commit to sourcing the best materials from around the world—no substitutes, no shortcuts. Every formula is designed for each client as an individual, built from the ground up. By breaking boundaries and trying new things, we’ve gained respect and recognition from the industry and the Australian Cosmetic Chemist Association. Our cutting-edge products, like Kevin Murphy’s ‘Beach Hair,’ created new categories in hair styling. The Aesop range, which started in a small store in Armadale, set a benchmark for others. Our products gained a following, with Oprah Winfrey and Pierce Brosnan among our notable fans.

Over three decades, Innovation Biocare has designed hundreds of successful skin, body, and haircare products. We are the creative force behind many well-known, leading brands, with global success and sales in prestigious stores like Harvey Nichols London, Fred Segal in LA, Colette in Paris, Harrods of London, and Barneys of New York. We’ve also designed powerful ranges for cancer oncology clinics and plastic surgeons, continually pushing the boundaries of what’s possible.

Our new facility features cutting-edge technology not seen elsewhere in Australia. Innovation Biocare and our growing team continue to innovate and look to the future while remaining true to our clients, providing customized, one-to-one service with nothing but the best. The ‘Innovative Group’ includes our series of farms in rural Victoria, Innovation 3D Technologies, Pharmaceutical Innovation, and Innovation Brand, our marketing arm. Each entity enriches and complements the others, embodying the same philosophy of innovation and integrity as Innovation Biocare.

Innovation Biocare has remained true to its DNA, continuing to break barriers and provide top-tier products and services to our valued clients.